Case Study: Dynamic Facebook Ads vs. Traditional Facebook Ads

A Friendemic client spent $1,300 on a dynamic ad featuring copy related to a sales event, and simultaneously spent $1,700 on a static imagery ad for the same event. A dynamic ad’s content changes automatically to promote specific products to people who have expressed interest on your website. After running both campaigns for one month,…

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Impact of Social Media on Car Buyers: An Infographic

We all know how important online reputation is for businesses like restaurants or hotels where customers put a great deal of trust in online reviews but does that translate over to auto dealers as well? There are a lot of myths and common misconceptions regarding the way online reviews influence car buyers. This infographic dives…

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Which Review Platforms Should Your Dealership Focus On?

With all the different review platforms out there, it can be challenging to ensure that your business is listed on the best ones while your dealership team focuses on customer satisfaction. When there’s Google, Facebook, DealerRater, Cars.com, Yelp, CarGurus, Edmunds, and more, it’s now more important than ever to place your strategy where it counts.…

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Using Video Ignition Vs. Just Recording Videos on Your Phone

On average, people are only visiting 1.2 dealerships in person before purchasing a vehicle.* The question is then, how do you ensure your dealership makes the cut? Our solution is simple: Communicate with customers the way they prefer, through their mobile devices. Friendemic’s software tool, Video Ignition, provides dealers with an effective way to communicate…

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How to Make the Most of Your Google Presence: An Infographic

Today’s Digital Marketplace As a business owner, your success is linked directly to your Google presence and reputation. We know this because businesses that have switched their marketing efforts towards creating an online presence on Google have seen higher inquiries, better leads, and more vehicles sold off their lot. Before Google, businesses solely relied on…

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