There has been a significant amount of discussion and excitement among car dealers about the advancements Google has made with local search. For Friendemic, we are thrilled that Google continues to acknowledge the importance of reviews in automotive decision making, as detailed within Google My Business Help as follows:
Manage & respond to reviews. Respond to reviews that users leave about your business. When you reply to reviews, it shows that you value your customers and their feedback. High-quality, positive reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location
Car dealer review generation, monitoring and response is certainly what we do well at Friendemic!
Now as the industry discusses advancements with GMB allowing dynamic content and separation of sales, service and parts listings, we find more good news – the number of pictures you post on your GMB can also grow your ability to appear on more searches and generate more consumer actions.
In fact, businesses that have more than 100 photos posted on their GMB see a substantial advantage over other businesses. According to a recent BrightLocal study posted on SearchEngineLand, businesses with over 100 photos on their GMB receive:
- 960% more search views than the average business, while those with just one get 62% fewer.
- 3459% more maps views than the average business, while those with just one get 71% fewer.
- 520% more calls than the average business, while those with just one image get 71% fewer.
- 2,717% more direction requests than the average business, while those with just one get 75% fewer.
- 1,065% more website clicks than the average business, while those with just one get 65% fewer.
The advantages for businesses with many, many photos almost seems made up so here is a link to the full article for you to read all the details.
In addition to offering dealers premium software for reputation management, Friendemic has been providing dealers with an app to capture local photos for several years via Content Fuel. Content Fuel enables customer facing personnel at the dealership to capture photos of happy customers as well as photos of the dealership. Administrators at the dealership can then post these photos to social channels INCLUDING Google My Business.
So what are you waiting for? Current Friendemic customers should immediately start snapping more photos and post them to GMB to deliver end of year goals. Not a Content Fuel customer? For a mere $100 per month, we can have you capturing photos for GMB within a week.