On average, people are only visiting 1.2 dealerships in person before purchasing a vehicle. So how do you make sure your dealership is the one they will visit before they purchase? Research has found that online shoppers who watch videos are 1.81x more likely to purchase than non-viewers.
Enter Video Ignition. Dealerships using Video Ignition have seen up to a 30% increase in bringing internet leads into the store to convert.
Video Ignition is easy to use, helping your sales team create personalized and pressure-free videos for the best virtual shopping experience for your online prospects. A great use-case of Video Ignition is from a dealership in Southern California. They received an inquiry email about a certain Lexus model on their lot. A salesperson made a private, personalized video using Video Ignition and sent it to the customer, showing the vehicle off. The personalized walk-around video was enough to get the customer to drive over 8 hours from Sacramento to San Diego to purchase from the dealership and salesperson that sent them the video.