---
title: Sell More Cars with Video
description: Video Ignition is easy to use, helping your sales team create personalized and pressure-free videos for the best virtual shopping experience.
---
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# Case Study: Sell More Cars with Video Ignition
On average, people are only visiting 1.2 dealerships in person before purchasing a vehicle. So how do you make sure your dealership is the one they will visit before they purchase? Research has found that **online shoppers who watch videos are [1.81x more likely to purchase than non-viewers](https://www.hubspot.com/marketing-statistics?__hstc=244576538.cddaf22dae8ab161c20dee648b4ba1d7.1641495135825.1645828215515.1645842108394.18&__hssc=244576538.9.1645842108394&__hsfp=3646573209)**.
### Enter Video Ignition. Dealerships using Video Ignition have seen up to a 30% increase in bringing internet leads into the store to convert.
Video Ignition is easy to use, helping your sales team create personalized and pressure-free videos for the best virtual shopping experience for your online prospects. A great use-case of Video Ignition is from a dealership in Southern California. They received an inquiry email about a certain Lexus model on their lot. A salesperson made a private, personalized video using Video Ignition and sent it to the customer, showing the vehicle off. The personalized walk-around video was enough to get the customer to drive over 8 hours from Sacramento to San Diego to purchase from the dealership and salesperson that sent them the video.
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