--- title: Why Is Online Reputation Important? description: We live in a sharing economy and consumers have come to trust reviews from other users when making purchasing decisions. image: https://www.friendemic.com/hubfs/Imported_Blog_Media/Blog.png --- [Skip to content](https://www.friendemic.com/blog/why-is-online-reputation-important#main-content) [![logo-friendemic-white](https://www.friendemic.com/hs-fs/hubfs/logo-friendemic-white.png?width=150&name=logo-friendemic-white.png)](https://www.friendemic.com/) - Solutions - Who We Serve - [Automotive Dealers](https://www.friendemic.com/automotive-dealers) - [Powersports Dealers](https://www.friendemic.com/powersports-dealers) - [Enterprise Accounts](https://www.friendemic.com/enterprise-accounts) - [Collision Centers](https://www.friendemic.com/collision-centers) - Solutions - [Reputation Management](https://www.friendemic.com/reputation-management) - [Google Business Profile Success](https://www.friendemic.com/google-business-profile-success) - [Social Media Management](https://www.friendemic.com/social-media-management) - [1:1 Video](https://www.friendemic.com/one-to-one-video) - Products - [Catalyst Connector](https://www.friendemic.com/catalyst-connector) - [Catalyst Reputation](https://www.friendemic.com/catalyst-reputation) - [Catalyst Photo](https://www.friendemic.com/catalyst-photo) - [Catalyst Video](https://www.friendemic.com/catalyst-video) - [Catalyst Publishing](https://www.friendemic.com/catalyst-publishing) - [Catalyst Chat](https://www.friendemic.com/catalyst-chat) - [Enterprise Response Console](https://www.friendemic.com/enterprise-response-console) - [Website Widget : Online Reviews](https://www.friendemic.com/online-review-website-widgets) - [Platform Management Services](https://www.friendemic.com/support-services) - [Social Ads DIY](https://www.friendemic.com/social-ads-diy) - [Pricing](https://www.friendemic.com/pricing) - About - [Company](https://www.friendemic.com/company) - [Careers](https://www.friendemic.com/careers) - [Become A Partner](https://www.friendemic.com/become-a-partner) - Resources - [Blog](https://www.friendemic.com/blog) - [Resource Library](https://www.friendemic.com/resources) - [Case Studies](https://www.friendemic.com/resources#case-study) - [eBooks](https://www.friendemic.com/resources#ebook) - [Co-Op Brands](https://www.friendemic.com/our-partners) [Login](https://catalystapp.net/login?referrer=/) [Get a Demo](https://www.friendemic.com/book-a-demo) - Solutions - Who We Serve - [Automotive Dealers](https://www.friendemic.com/automotive-dealers) - [Powersports Dealers](https://www.friendemic.com/powersports-dealers) - [Enterprise Accounts](https://www.friendemic.com/enterprise-accounts) - [Collision Centers](https://www.friendemic.com/collision-centers) - Solutions - [Reputation Management](https://www.friendemic.com/reputation-management) - [Google Business Profile Success](https://www.friendemic.com/google-business-profile-success) - [Social Media Management](https://www.friendemic.com/social-media-management) - [1:1 Video](https://www.friendemic.com/one-to-one-video) - Products - [Catalyst Connector](https://www.friendemic.com/catalyst-connector) - [Catalyst Reputation](https://www.friendemic.com/catalyst-reputation) - [Catalyst Photo](https://www.friendemic.com/catalyst-photo) - [Catalyst Video](https://www.friendemic.com/catalyst-video) - [Catalyst Publishing](https://www.friendemic.com/catalyst-publishing) - [Catalyst Chat](https://www.friendemic.com/catalyst-chat) - [Enterprise Response Console](https://www.friendemic.com/enterprise-response-console) - [Website Widget : Online Reviews](https://www.friendemic.com/online-review-website-widgets) - [Platform Management Services](https://www.friendemic.com/support-services) - [Social Ads DIY](https://www.friendemic.com/social-ads-diy) - [Pricing](https://www.friendemic.com/pricing) - About - [Company](https://www.friendemic.com/company) - [Careers](https://www.friendemic.com/careers) - [Become A Partner](https://www.friendemic.com/become-a-partner) - Resources - [Blog](https://www.friendemic.com/blog) - [Resource Library](https://www.friendemic.com/resources) - [Case Studies](https://www.friendemic.com/resources#case-study) - [eBooks](https://www.friendemic.com/resources#ebook) - [Co-Op Brands](https://www.friendemic.com/our-partners) [![Get a Demo](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/8868959/1a67df04-1fa0-4797-9181-007456c8fca3.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/8868959/1a67df04-1fa0-4797-9181-007456c8fca3) [mailto:?subject=Check%20out%20https://www.friendemic.com/blog/why-is-online-reputation-important](mailto:?subject=Check%20out%20https://www.friendemic.com/blog/why-is-online-reputation-important) September 12, 2018 # Why Is Online Reputation Important? Written by: [admin](https://www.friendemic.com/blog/author/admin) We live in a sharing economy. Peer-to-peer commerce sites like eBay, Amazon, and Airbnb have become ubiquitous, and with their success consumers have come to trust reviews from other users when making purchasing decisions. We could throw statistics at you, but at the end of the day, think about how you behave as a customer. Do you read online reviews before you make a major purchase? If you give someone at a business a compliment or a criticism, don’t you prefer that person to acknowledge it? Ok, we’ll give you some statistics too:   - ### 90% of all consumers say buying decisions were influenced by online reviews.[1](https://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756) - ### 80% of auto buyers use the internet to assist in the shopping process.[2](https://www.nada.com/B2B/Portals/0/assets/NADA%20Perspective/2014/201410%20Digital%20Trends%20in%20Auto%20Retailing.pdf) - ### 43% of drivers conduct an online search to decide where to service their car.[3](https://growwithcars.com/wp-content/uploads/2014/04/FINAL-Service-White-Paper-2.18.14.pdf) - ### 61% of auto consumers will read reviews before doing business.[4](http://www.adweek.com/digital/81-shoppers-conduct-online-research-making-purchase-infographic/)   So we know consumers are reading reviews about your business. And reviews matter more and more each day for auto dealers. In the past, customers would visit roughly four dealerships during the shopping process. Now, however, [67% of customers only visit 1 or 2 dealerships](http://pub.lucidpress.com/netsertiveautosurvey/) before making a decision. This means that they could be ruling out buying from you before they even step foot on the lot. Having a good online reputation is your best tool to make sure your dealership isn’t ruled out early on in their research process. With this in mind, it is imperative that you put your best foot forward as a business, and take an active role in managing your reputation.     ### Do you want to learn more about how you can improve your online reputation? Reach out to us at [sales@friendemic.com](mailto:sales@friendemic.com) and download our free E-book “[The Definitive Guide to Online Reputation for Auto Dealers](https://www.friendemic.com/ebook-online-reputation-for-auto-dealers/)” today! Tag(s): ## [admin](https://www.friendemic.com/blog/author/admin) ## Other posts you might be interested in View All Posts ## [Customer Experience 4 min read | April 6, 2018 The Power of Online Reviews Read More](https://www.friendemic.com/blog/the-power-of-online-reviews) ## [7 min read | March 13, 2019 Ouch! Friendemic’s Formula for Dealing with the Trickiest Reviews Read More](https://www.friendemic.com/blog/ouch-friendemics-formula-for-dealing-with-the-trickiest-reviews) ## [Automotive News 3 min read | February 12, 2018 Automotive Dealership Online Reputation Update: Edmunds.com Changes Read More](https://www.friendemic.com/blog/automotive-dealership-online-reputation-update-edmunds-changes) ## Subscribe to email updates Additional content around the benefits of subscribing to this blog feed. - [Automotive Dealers](https://www.friendemic.com/automotive-dealers) - [Powersports Dealers](https://www.friendemic.com/powersports-dealers) - [Enterprise Accounts](https://www.friendemic.com/enterprise-accounts) - [Reputation Management](https://www.friendemic.com/reputation-management) - [Google Business Profile Success](https://www.friendemic.com/google-business-profile-success) - [Social Media Management](https://www.friendemic.com/social-media-management) - [1:1 Video](https://www.friendemic.com/one-to-one-video) - [Blog](https://www.friendemic.com/blog) - [Company](https://www.friendemic.com/company) - [Careers](https://www.friendemic.com/careers) - [Pricing](https://www.friendemic.com/pricing) ![Friendemic Logo](https://www.friendemic.com/hs-fs/hubfs/logo-friendemic-white.png?width=150&name=logo-friendemic-white.png) [Contact Us](https://www.friendemic.com/contact-us) Copyright © 2026 Friendemic. All Rights Reserved. | [Privacy Policy](https://www.friendemic.com/privacy-policy) | [Terms and Conditions](https://www.friendemic.com/terms-and-conditions)