Is your dealership ready to look ‘Under the Hood’ at your video practices? Hear from Friendemic CEO, Steve Pearson, on AutoSuccess: The Podcast as he talks dealers through best practices and uses for video as a dealership differentiator! Listen in to learn how you can innovate your sales efforts and make your lead follow-up more…
Ten is the magic number. I know you thought it might be 867-5309 or 3.1415926. It’s not. Ten is the base number of reviews a consumer reads before trusting a business. Granted, that business needs a minimum of 40 reviews total to even make the initial cut. So why is it that dealers across the…
Mercury is in retrograde, and Facebook is rolling out yet another change to keep us on our toes. When was the last time you checked your Facebook reviews? If you’ve been following along with our best practices, you’ll have noticed a slight change from the prior five-star rating system Facebook employed. The new system asks…
On average, people are only visiting 1.2 dealerships in person before purchasing a vehicle.* The question is then, how do you ensure your dealership makes the cut? Our solution is simple: Communicate with customers the way they prefer, through their mobile devices. Friendemic’s software tool, Video Ignition, provides dealers with an effective way to communicate…
Using Video Ignition is a great solution for today’s dealership team. Customers are increasingly using video and video apps to communicate, and it’s important to meet them on their preferred ground. This tool has allowed dealerships to improve transparency and get the message across to customers in a more direct way. We also see dealerships…
Google has made changes to their Terms of Service (TOS) online review policy, and there are two that affect soliciting reviews for your Google listing: Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers. Don’t solicit reviews from customers in bulk. The first change means that you can no longer only…
“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell (Customer Service Expert and Speaker) In today’s market, business owners understand customers are reading and reacting to online reviews. We live in a world where 5-star ratings help us decide…
Friendemic is excited to announce to the world (but you first) the launch of our newly redesigned website! However, ‘redesigned’ would be selling it short. We are taking this opportunity to introduce a lot of exciting new products as well. I want to give a virtual high-five to congratulate our marketing team on the great…
Online reputation matters more than you think! Now more than ever, your potential customers are turning to the internet for answers to all of their car-buying questions. With over two billion users across all major social networks, there is a gold mine of customers just waiting to be tapped into. Word travels fast on the…
The 92 million member strong millennial generation has entered their prime spending years and their impact on the global economy has already begun to change the way business is done. Consider the following about the rising generation: Millennials spend, on average, 6 hours a week shopping online or doing product research. 80% of millennials completed…