At Friendemic, we know that franchise dealers do a lot of things right. In a previous article we reported that consumers agree with us, as they are posting fewer and fewer negative dealer reviews. When it comes to local searches for service, however, there is room for improvement and advise that separating sales and service departments in Google My Business will gain dealerships more local service traffic.
Here are two example local searches that leave us to ask “where are all the franchise dealers?”
While there are many franchise dealers offering engine replacement and new tires “near me,” none has achieved relevancy or prominence in the Google graph. According to Google, “Relevance, distance and the prominence of the business all contribute to its standing in local search results.” Both relevance and prominence can be optimized by adding a separate Google My Business service listing.
- Relevance, according to Google is, “How well a local service listing matches what someone is searching for.” A separate GMB Service listing explicitly tells Google that you offer repair services, and are therefore a relevant choice for those searches in your local area.
- Google states that Prominence refers to how well known you are, which is informed by the number of reviews and positive reviews you receive, as well as other SEO factors. A separate GMB Service listing provides prominence by enabling you to separate and focus on your service reviews. Reviews that mention your stellar engine repair services, economical tire replacement service and other key service strengths will get noticed by the Google graph, and help you grow your local search relevance (and service revenue).
Want to learn more about the benefits and best practices for having a separate GMB listing for service? Check out Brent Albrecht’s on-demand webinar next week at the Virtual Digital Dealer Conference. To register for the event for free just click the link!