Digitization has changed every aspect of our lives including the way we shop. This is true for just about every business including auto dealers. Because of the ease of access to information about vehicles and dealers, it is more important than ever for auto dealers to focus on each step of the customer experience cycle to improve retention and maintain an edge in this increasingly competitive industry.
The cycle follows customers as they navigate through the buying process moving from leads to customers, and then follows them through the post-purchase stage to maximize the likelihood of return and referral business. Take a look at this infographic for an explanation of the customer experience cycle and recommendations on how you can use technology to maximize your results.