With 120 million active U.S users, many of which visit Instagram daily, it’s safe to say that people are spending a lot of time scrolling through Instagram feeds. If you haven’t taken the plunge into the big bad world of Instagram, it’s time to get your page up and running! Check out our Instagram Best Practices Part 1. If you’ve already checked that off your digital marketing to-do list, now it’s time to start curating content.
Who are you creating this content for? Studies have shown that 64% of Instagram’s most active users are between the ages of 18-34. Although some seniors and youngsters are checking in on the platform, the majority of Instagram users are part of the millennial generation.
Millennials can be a bit picky when it comes to social media content. They spend a lot of time scrolling through digital content and aren’t afraid to unfollow a page if what they’re producing doesn’t connect with them. Here are a few tips on how to create content that your users will want to engage with.
User-generated content is any media that is created by unpaid fans. Millennials believe their peers more than they trust professionals on social media. They can sniff out authenticity and put a lot of weight on peer reviews. In a study done by Ipsos, user-generated content is 20% more influential on purchases than any other media type.
You can curate more user-generated content in many ways. Take pictures of your customers when they come to your storefront and encourage them to post and tag you in those images on their personal social media. You can also repurpose that image and post it with your customer’s review as the caption. Friendemic’s Content Fuel makes taking those images and gathering reviews easy peasy.
Original Content Always Wins
Anyone can snag a picture off Google and post it on their social media, but creating your own unique content is more authentic and will set you apart. What exactly does original content look like? We think an Instagram page is curated to it’s prime when there are 30% lifestyle shots, 30% product shots, 30% behind-the-scenes, and 10% detail shots. If you want to stand out from the crowd, hire a professional photographer to spend the afternoon at your storefront. Of course, if you don’t have the budget for a professional, the camera on your phone will help you snap original photos as well.
Writing Instagram Captions
The caption you write to accompany your image can make or break the post. Most users on Instagram value authenticity and can be turned off by pushy sales narratives. Remember, there are humans behind the likes who crave connection. Your Instagram followers want to see that you get them and understand how they feel concerning your product. Here are a few tips to keep in mind while writing an Instagram caption.
- Pose a question. It’s the easiest way to gather more comments on a post.
- Leave a call to action. Encourage people to engage by asking them to tag a friend or share their opinion.
- Share a quote. If your brain is really frozen and can’t think of anything to say, find a quote that goes well with your brand and the image you’ve chosen to post.
- Set your inner dad jokes free! When in doubt, a good pun will do the trick.
Hashtags are the key to getting your content out to new eyes. If you want to increase your following, hashtags are the easiest way to do that. It is estimated that posts with hashtags create 12.6% more engagement than posts without. Instagram allows up to 30 hashtags on a post. Some sources say the lucky number is six others say to utilize all 30. At Friendemic, we vary the number we utilize to hit the highest organic reach while reducing any spammed feelings from audiences.
What kind of hashtags should you use? Create a hashtag for your brand. Use it on all of your posts and encourage your customers who create user-generated content to use it as well. Next, while it can be tempting to use common hashtags like #love, #happy, and #car, your content will get lost in a sea of images. Try using hashtags for your area, like #saltlakecity, #utah, and #saltlakecityutah. You can also find related hashtags to your brand by typing a hashtag into the Instagram search bar and clicking on Tags.
Instagram is a living breathing creature, always changing and growing. Stay up to date with the industry and keep the above principles in mind and your Instagram page is bound to thrive!