The world of social media never sleeps, until a social network gets put to bed. Yesterday, Google made the not-all-that-unexpected announcement that it was past bedtime for Google+. The network certainly had its moments of interest and value in years past, but most of the social world has noticed that its relevance and activity had markedly declined over the last few months and years.
For Friendemic clients, we’ve got you covered. First, Google+ is not going away overnight. We can and will continue to post to the network on your behalf if desired. That said, with the announcement that the end is coming, now may be a good time to re-evaluate your posting strategies together with your Friendemic Client Success Manager. We recommend for most clients that you reallocate your Google+ posting schedule to Facebook and Twitter. For some clients, Google+ may still make sense as one place to post content, particularly in cases where required by OEM standards. We can and will continue to provide this service while still needed, and expect that OEM requirements will be updated shortly.
You may be aware that Google’s decision to change Google+ was based at least in part on a possible data breach from March of 2018. Information consumers had on Google+ about themselves may have been exposed to unauthorized parties; as businesses could not upload proprietary customer information to Google+, your confidential information would not have been at risk regardless of your profile or posting activity.
