You’ve found a vendor. Updated your product catalog. Piped it into Facebook. Waited anxiously for the upload and BAM, you’re on Facebook Marketplace. The booming tech hub for buyers and sellers alike doesn’t appear to be going away anytime soon.
Which begs the question; once you’ve been set up on Marketplace where do you go from there? See your options below based on your company size.
How To Navigate Inquires:
Internal Staff
If you anticipate your inventory and resulting customer interest to be lower, entrust an employee to handle the resulting Facebook messages. All the business will need to do is:
- Ensure the person that will be responding has Editor level access on the Facebook Page.
- The person responding should be able to answer inquiries on the same day they’re made.
- Any potential question that could be asked by the customers should be able to be answered by the designated responder, OR they should know who to reach out to in the case they don’t know.
A smaller business will be able to personalize their responses, answer questions quickly, and hopefully move the merchandise they were looking to sell in no time at all.
Built-In Response Assistant
If your business has over 50 products in their Facebook Catalog, the result may be increased inbox requests. To ensure every Marketplace inquiry is met with the attention it deserves, we advise setting up an Automated Response directly from Facebook!
The Response Assistant in Facebook can be personalized to direct your customer to call you directly, ask them for their contact information so you can reach out when someone is available, or any other personal instant reply you want to use!
Chatbots
If you’re anticipating Marketplace to be your next ground zero for sales, we highly recommend working with a team to weed out the immediate leads from customers higher in their purchasing funnel.
There are numerous chat providers with Facebook integration availability. Reach out to your favorite and schedule a demo to find the right fit for you. If you’re a dealership looking to list your inventory, start here: https://www.facebook.com/business/help/326913291370580?helpref=faq_content.
Final Tip:
Ensure you have your messaging tactic figured out before your inventory goes live! The last thing a potential customer is going to want is to inquire about a listing and receive no response.
Happy selling!
