Not Advertising on Facebook? Here Are Some Alternatives

Many dealerships have reduced or stopped advertising on Facebook during the ongoing COVID-19 pandemic. Now, several big-name brands, including Ford Motor Co., Volkswagen, Honda Motor Co.’s U.S. division, and more are boycotting Facebook as part of the #StopHateForProfit campaign, and some dealerships may consider following suit. If you have reduced your Facebook advertising spend, you…

How to Choose a Reputation Provider

Virtually every automotive dealership today recognizes that online reputation is important to successful business. Consumers now spend a majority of their time in the car purchasing process doing online research, and it’s almost impossible to research vehicles or dealerships without obvious signs of dealership online reputation staring straight back from the screen. Search engine results…