The Challenge When the family name is on your dealership door, you take immense pride in the relationships you have established in the community. The Horne family is a storied Arizona family, having owned several local businesses in the Mesa area for over 140 years. The Horne family’s first car dealership, a Chevrolet store, opened…
Power to the People: Your Online Reputation Relies More and More on Reviews A decade in any business will teach you a thing or two about benefits, pitfalls and performance. Friendemic has spent 10 years helping automotive dealerships leverage online reviews to paint a picture of their businesses for online shoppers, manage their reputations and…
Google My Business (GMB) listings are an incredible tool for automotive dealerships to seamlessly answer the most common questions related to your dealership directly within the Google search results page. Website – check. Phone number – check. Address – check. Hours of operation – check. With the relatively recent ability to feature products right on…
When Porsche Austin General Manager Aldo Abad thought about his parts and service marketing strategy, he knew online reviews were very important, but didn’t yet see them as something he could directly impact. “I knew we’d do our best work everyday and I hoped that happy customers would leave positive reviews,” says Abad. But, he…
As Google continues to evolve its lineup of products, it’s important that advertisers commit time to fully understand their capabilities. Google My Business has become the backbone for local search engine optimization, and with more users not clicking on any links in the results pages, your GMB listings now serve a role in delivering targeted…
Google My Business is Crowdsourcing Attributes for Your Dealership Listings There has been a flurry of enhancements to Google My Business lately, and one change that dealerships need to pay attention to is the increase in opportunity for consumers to provide Google with attributes about your business. This means that consumers can suggest edits to…
There has been a significant amount of discussion and excitement among car dealers about the advancements Google has made with local search. For Friendemic, we are thrilled that Google continues to acknowledge the importance of reviews in automotive decision making, as detailed within Google My Business Help as follows: Manage & respond to reviews. Respond…
At Friendemic, we know that franchise dealers do a lot of things right. In a previous article we reported that consumers agree with us, as they are posting fewer and fewer negative dealer reviews. When it comes to local searches for service, however, there is room for improvement and advise that separating sales and service…
The dealership experience as explained by critics and industry outsiders (and sometimes even insiders) portrays automotive retailers as questionable in their intentions and the dealership experience worse than going to the dentist. Just last month, Vroom launched a commercial typifying a dealership visit like a trip to the circus, with car salespeople depicted as clowns.…
Friendemic is excited to announce our addition to the Oracle Data Cloud Elite Data Marketer program. While Friendemic has been working with Oracle for several years, we are pleased to expand on how our two companies collaborate to drive better Facebook Ad results for our dealers. Friendemic uses Oracle data to refine how we target…