Google My Business is Crowdsourcing Attributes for Your Dealership Listings There has been a flurry of enhancements to Google My Business lately, and one change that dealerships need to pay attention to is the increase in opportunity for consumers to provide Google with attributes about your business. This means that consumers can suggest edits to…
There has been a significant amount of discussion and excitement among car dealers about the advancements Google has made with local search. For Friendemic, we are thrilled that Google continues to acknowledge the importance of reviews in automotive decision making, as detailed within Google My Business Help as follows: Manage & respond to reviews. Respond…
At Friendemic, we know that franchise dealers do a lot of things right. In a previous article we reported that consumers agree with us, as they are posting fewer and fewer negative dealer reviews. When it comes to local searches for service, however, there is room for improvement and advise that separating sales and service…
The dealership experience as explained by critics and industry outsiders (and sometimes even insiders) portrays automotive retailers as questionable in their intentions and the dealership experience worse than going to the dentist. Just last month, Vroom launched a commercial typifying a dealership visit like a trip to the circus, with car salespeople depicted as clowns.…
Friendemic is excited to announce our addition to the Oracle Data Cloud Elite Data Marketer program. While Friendemic has been working with Oracle for several years, we are pleased to expand on how our two companies collaborate to drive better Facebook Ad results for our dealers. Friendemic uses Oracle data to refine how we target…
Friendemic is sponsoring nine educational sessions in the Expo Hall this year at Digital Dealer 27 in Las Vegas. Digital Dealer runs Monday, August 19th through Wednesday, August 21st at Mandalay Bay Conference Center. We have an exciting list of speakers this year, with presenters from Facebook, Google, Oracle, and more. They’ll cover topics on social…
Conversica, a Sales AI Assistant software firm, recently hosted a webinar on lead follow-up. The entire webinar can be seen here: Lead Generation Follow-Up Webinar. At Friendemic, we believe in the power of sharing best practices with our clients and encouraging them to follow and act on what leaders in their industry are doing. That’s…
Facebook Marketplace is a cost-effective place to list your certified pre-owned inventory and receive quality leads. A third of Americans are using Marketplace already, making it a convenient and easy way to connect your business with potential buyers in your area. Using Marketplace to your benefit is simple and requires little extra effort beyond following…
The Background: This Honda dealership was receiving approximately 50 reviews per month on their review platforms. In an effort to increase their total positive review count, they signed up for Friendemic’s Reputation Accelerator product. The dealership trained their staff to use it and began regularly sending review invitations to their customers. Within the first month…
Instagram Stories are a great way to increase engagement with your followers using exclusive features that make interaction fun! Polls, questions, and hashtags are a few of the features that are unique to Instagram Stories. These features are a fantastic way to highlight behind-the-scenes of your business, promote sales and contests, provide updates on events,…