Monthly Archives: March 2020

Social Distancing Means We Need to Get Good at Virtual Sales (and using Video)!

To start this off, first and foremost, we hope that everything is as calm as possible in your area. We realize that how much your business is being impacted varies by state and market. For dealers that are open, it can be challenging to comply with the mandate for social distancing and still work with…

Advertising in the Time of Coronavirus

With the latest outbreak and waves of consumers self-isolating, dealers need to consider reallocating their media budgets. The first instinct in a panic is to want to pull back budgets completely. But this would be a big mistake if you believe regular patterns of life will re-emerge in a few weeks. Over the next few…