We know that customers are visiting fewer dealerships than they did in the past, but do we know reputation management is the answer? Well, yes. Yes, we do. For one, we know that 38% of auto buyers check online reviews when deciding which dealership to visit. In addition to that, a recent study found that…
Virtually every automotive dealership today recognizes that online reputation is important to successful business. Consumers now spend a majority of their time in the car purchasing process doing online research, and it’s almost impossible to research vehicles or dealerships without obvious signs of dealership online reputation staring straight back from the screen. Search engine results…