A Friendemic client spent $1,300 on a dynamic ad featuring copy related to a sales event, and simultaneously spent $1,700 on a static imagery ad for the same event. A dynamic ad’s content changes automatically to promote specific products to people who have expressed interest on your website. After running both campaigns for one month,…
Video Ignition is our innovative software tool that helps your dealership connect with digital customers before the even come into the store with personalize, pressure-free videos to kickstart the digital customer experience. It allows you to record a video in the app which is processed and uploaded to a dealership’s YouTube page as an unlisted…
Oracle. Polk. Datalogix. Visa. Mastercard. Transunion. Income tiers. Travel habits. The above is just a sampling of data removed from Facebook following the Cambridge Analytica scandal. Individual advertisers on Facebook had until August 15th, 2018 to save audiences that utilized third-party data, at which point any ability to duplicate, edit, or launch a new ad…
Everybody on Facebook can now see your ads. Yes, you read that right. Everybody. In an effort to increase transparency, Facebook has updated all Business Pages to include an “Info and Ads” section. This section shows the following information about your page to all active Facebook users that navigate there: When your page…
We all know how important online reputation is for businesses like restaurants or hotels where customers put a great deal of trust in online reviews but does that translate over to auto dealers as well? There are a lot of myths and common misconceptions regarding the way online reviews influence car buyers. This infographic dives…
Mercury is in retrograde, and Facebook is rolling out yet another change to keep us on our toes. When was the last time you checked your Facebook reviews? If you’ve been following along with our best practices, you’ll have noticed a slight change from the prior five-star rating system Facebook employed. The new system asks…
With all the different review platforms out there, it can be challenging to ensure that your business is listed on the best ones while your dealership team focuses on customer satisfaction. When there’s Google, Facebook, DealerRater, Cars.com, Yelp, CarGurus, Edmunds, and more, it’s now more important than ever to place your strategy where it counts.…