Digital Dealer Education Session Speakers Announced!

Friendemic is sponsoring nine educational sessions in the Expo Hall this year at Digital Dealer 27 in Las Vegas. Digital Dealer runs Monday, August 19th through Wednesday, August 21st at Mandalay Bay Conference Center. We have an exciting list of speakers this year, with presenters from Facebook, Google, Oracle, and more. They’ll cover topics on social…

How to Choose a Reputation Provider

Virtually every automotive dealership today recognizes that online reputation is important to successful business. Consumers now spend a majority of their time in the car purchasing process doing online research, and it’s almost impossible to research vehicles or dealerships without obvious signs of dealership online reputation staring straight back from the screen. Search engine results…

Millennials and the Car Buying Process

It’s no secret that millennials behave differently as shoppers than previous generations. From taxis to hotels, countless established industries have been turned on their heads by this generations’ insistence on conducting business on their own terms. But what does that mean for auto dealers? How are millennials’ shopping habits different from older generations when it…