Over eager businesses and media organizations often commit the most unlikable sin when they first get into social media: Over posting. As a business you must walk a fine line, post too often and you come off as annoying. Post too little and building the engagement and the community you will need to make your social media presence worth while becomes difficult.

Studies have shown that posting more than once every three hours is too much. A recent TechCrunch study found, “That the average post lifetime was 3 hours and 7 minutes, while the median post lifetime is 2 hours and 56 minutes. After a post’s death, it only receive a trickle of engagement and there’s little lost by posting again.”

The rule of thumb for your business should be 2-3 posts a day with at least three hours in between posts. The hard thing then becomes the selection of worth while content that will draw the response that you desire. When posting, take into consideration these questions:

• Why am I posting this?
• Why should anyone care?
• How will this help my followers?
• Am I posting just to post?

Here it is plain and simple, over posting will cause you to lose likes. Don’t do it. Take your time putting together the 2-3 posts each day for your organization. Clear concise posts will do much more for you in the long run.

Read more from the TechCrunch article here: http://techcrunch.com/2012/01/17/how-often-should-facebook-pages-post/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29