Today’s Digital Marketplace
As a business owner, your success is linked directly to your Google presence and reputation. We know this because businesses that have switched their marketing efforts towards creating an online presence on Google have seen higher inquiries, better leads, and more vehicles sold off their lot. Before Google, businesses solely relied on word of mouth to be enough for their business, but in today’s marketplace that just isn’t enough, and the dealerships that are adapting and focusing on online reputation are the ones the worlds’ customers are seeing.
Know the Facts
When it comes to marketing, dealerships that know the facts are the ones that continue to grow. We now know that *64% of consumers say they are likely to check reviews on Google before visiting a business, which means whether you are responding to online reviews matters to your potential customers. We also know that Google determines local search ranking based off three major factors: Relevance, Distance, and Prominence. These three factors determine how potential customers search for your business and what your dealerships ranking is on Google.
Think of Yourself as a Customer
How much do you research before making a buying decision? Do you search multiple pages on Google, or do you pick one of the best rated? You may not be able to control what your customers are searching for, but you can focus on what you can control and put your efforts towards that. It’s now more important than ever to maintain an online presence, take control of your online reputation, and shape the way prospects and customers alike are viewing your dealership before they visit.
With the growing number of consumers researching on Google before making a purchase, it’s now essential to be aware of how your dealership is perceived online. Learn more about improving your online reputation by contacting us at [email protected] and download our free E-book “The Definitive Guide to Online Reputation for Auto Dealers” today!