A Friendemic client spent $1,300 on a dynamic ad featuring copy related to a sales event, and simultaneously spent $1,700 on a static imagery ad for the same event. A dynamic ad’s content changes automatically to promote specific products to people who have expressed interest on your website. After running both campaigns for one month, the dynamic ad received the following improved metrics when compared to the static imagery ad.
Our client spent $400 less and received over 500 more link clicks!
After comparing the two ad campaigns, it’s clear that dynamic ads managed by Friendemic receive more link clicks than the traditional static ad campaign. Some benefits of dynamic ads include:
- Set up a dynamic ad ONCE, then will automatically update content to get better results
- Automatically reconnect with customers and retarget an ad from your website to the shopper to remind them of models they recently viewed
- High Click Through Rate (CTR) potential since content has been viewed before