Fall Facebook Changes

The Facebook advertising landscape is consistently changing. Here at Friendemic, we want you to stay ahead of the issues and ensure your advertising dollars are well spent. Many of you have likely heard about Facebook’s latest guidelines regarding targeting users based on gender, age, and location when advertising a finance offer. This change will vastly…

‘Tis the Season to Reevaluate your Advertising Strategy

‘Tis the season to create new resolutions. For 2019, Friendemic encourages you to reevaluate your advertising strategy. Since 2016, Facebook reported over three million advertisers utilized their platform (Hyperlink: https://www.facebook.com/business/news/3-million-advertisers) and we know it’s grown since then. How will you use new tools available to ensure your campaigns are effective amongst the other advertisers on…

Data, STAT!

Oracle. Polk. Datalogix. Visa. Mastercard. Transunion. Income tiers. Travel habits. The above is just a sampling of data removed from Facebook following the Cambridge Analytica scandal. Individual advertisers on Facebook had until August 15th, 2018 to save audiences that utilized third-party data, at which point any ability to duplicate, edit, or launch a new ad…