Instagram Stories for Dealerships

Instagram Stories are a great way to increase engagement with your followers using exclusive features that make interaction fun! Polls, questions, and hashtags are a few of the features that are unique to Instagram Stories. These features are a fantastic way to highlight behind-the-scenes of your business, promote sales and contests, provide updates on events,…

Millennials and the Car Buying Process

It’s no secret that millennials behave differently as shoppers than previous generations. From taxis to hotels, countless established industries have been turned on their heads by this generations’ insistence on conducting business on their own terms. But what does that mean for auto dealers? How are millennials’ shopping habits different from older generations when it…

‘Tis the Season to Reevaluate your Advertising Strategy

‘Tis the season to create new resolutions. For 2019, Friendemic encourages you to reevaluate your advertising strategy. Since 2016, Facebook reported over three million advertisers utilized their platform (Hyperlink: https://www.facebook.com/business/news/3-million-advertisers) and we know it’s grown since then. How will you use new tools available to ensure your campaigns are effective amongst the other advertisers on…

How Video Ignition Helped One Dealer Group Bring More Traffic into the Store | Case Study

Friendemic teamed up with one dealer group that was searching for a way to convert more internet leads and to differentiate their dealerships’ marketing efforts among their competition. They began using one of Friendemic’s products, Video Ignition, in hopes of reaching their leads in a more direct and engaging way. After one dealership started seeing…

Impact of Social Media on Car Buyers: An Infographic

We all know how important online reputation is for businesses like restaurants or hotels where customers put a great deal of trust in online reviews but does that translate over to auto dealers as well? There are a lot of myths and common misconceptions regarding the way online reviews influence car buyers. This infographic dives…

How to Make the Most of Your Google Presence: An Infographic

Today’s Digital Marketplace As a business owner, your success is linked directly to your Google presence and reputation. We know this because businesses that have switched their marketing efforts towards creating an online presence on Google have seen higher inquiries, better leads, and more vehicles sold off their lot. Before Google, businesses solely relied on…