Fall Facebook Changes

The Facebook advertising landscape is consistently changing. Here at Friendemic, we want you to stay ahead of the issues and ensure your advertising dollars are well spent. Many of you have likely heard about Facebook’s latest guidelines regarding targeting users based on gender, age, and location when advertising a finance offer. This change will vastly…

Data, STAT!

Oracle. Polk. Datalogix. Visa. Mastercard. Transunion. Income tiers. Travel habits. The above is just a sampling of data removed from Facebook following the Cambridge Analytica scandal. Individual advertisers on Facebook had until August 15th, 2018 to save audiences that utilized third-party data, at which point any ability to duplicate, edit, or launch a new ad…