Millennials and the Car Buying Process

It’s no secret that millennials behave differently as shoppers than previous generations. From taxis to hotels, countless established industries have been turned on their heads by this generations’ insistence on conducting business on their own terms. But what does that mean for auto dealers? How are millennials’ shopping habits different from older generations when it…

December Product Improvements

December Has Been a Big Month for the Catalyst Suite! We’re always working diligently to improve our products to help make your jobs easier. In order to make sure everyone knows about all the latest and greatest software upgrades we’re making, we are going to begin regularly publishing to our blog about major software updates…

Video Ignition Integrates with CRM Systems

Customer Relationship Management (CRM) systems have revolutionized the way sales teams from all industries operate by making it easier to track every interaction with a customer. The auto industry is no different. Auto dealers everywhere use them to make sure each email, phone conversation, and dealership visit is cataloged to provide a record of previous…

Automotive Dealership Online Reputation Update: Edmunds.com Changes

Online reputation is important, but it’s also relative 90% of customers say buying decisions are influenced by online reviews. Especially for large purchases like a car, consumers today are spending more and more time doing online research prior to a purchase. Online reviews matter, and Friendemic has the tools to help you get more reviews…