‘Tis the Season to Reevaluate your Advertising Strategy

‘Tis the season to create new resolutions. For 2019, Friendemic encourages you to reevaluate your advertising strategy. Since 2016, Facebook reported over three million advertisers utilized their platform (Hyperlink: https://www.facebook.com/business/news/3-million-advertisers) and we know it’s grown since then. How will you use new tools available to ensure your campaigns are effective amongst the other advertisers on…

Data, STAT!

Oracle. Polk. Datalogix. Visa. Mastercard. Transunion. Income tiers. Travel habits. The above is just a sampling of data removed from Facebook following the Cambridge Analytica scandal. Individual advertisers on Facebook had until August 15th, 2018 to save audiences that utilized third-party data, at which point any ability to duplicate, edit, or launch a new ad…

Facebook Marketplace: The New Frontier of Buying and Selling

In October of 2016, Facebook announced the release of its latest timeline: Facebook Marketplace. Available for buyers and sellers alike, it forged the way as a replacement to the outdated methods of buy/sell groups on a local level. Instead of private groups with multiple pages, Facebook scaled the idea so listings were geo-targeted, searchable, and…